NEWVU Media Hub

MEDIA HUB

WELCOME TO NEWVU

NEWVU is a technology business providing training, access and entertainment for leading edge technologies and Esports. We are focused on delivering opportunity to all and widening the talent pool in development and gaming. This media hub provides a detailed brand identity and all the information you need to partner with the brand.

NEWVU MAIN SITE

LOGOS

Explore our logo treatments and understand the styling that makes up the NEWVU brand. Please only download for official use and not leisure or private use.

LOGOS

OUR LOOK

As important as our bold logo the look of the business must be consistent across all channels. Take a look for how to present NEWVU in each use case.

LOOK

GET TO KNOW US

Find out a little extra about NEWVU and what we do. A key part of this is discovering our voice and the way in which we can partner with your brand to make the most bvalue for our members.

GET TO KNOW

CONTACT

As important as our bold logo the look of the business must be consistent across all channels. Take a look for how to present NEWVU in each use case.

CONTACT

LOGOS

MASTERBRAND LOGO

Our primary logo is our statement piece.

It is the first way to signify our presence in the world.
It is used in consumer and business-facing materials wherever possible as the first port of call.
Our primary logo is our clearest visual signpost for partners, customers and new visitors alike.
It identifies us amongst the crowd whether in retail, digital or virtual spaces.
Our logo works on dark and light backgrounds for print and digital formats.
Do not, under any circumstances reproduce the NEWVU logo or attempt to recreate it.
Contact us for all uses and only use files officially provided to you.

MASTERBRAND VARIANCE

Sometimes our primary logo needs some help, a description that helps define the business.

Descriptors should sit within the 2/5ths lower space on the logo, but not alongside the logo typography.
Typography should stick to the SUBHEADING brand guide descriptor.
The Masterbrand Descriptor tag should not be more than 10 characters.
The Descriptor should only be present in circumstances in which it has a specific use case.

Uses of the Masterbrand variance should be approved by the brand manager.

LOGO CLEARSPACE

Keep the area around the logo clear to allow for undiluted views of our key brand logo.
Minimum horizontal clearspace of 1/9th of the logos width and vertical clearspace minimum of 2/5ths of the logos height.
No other logos, typeface, or other graphic elements should infringe on this space.

Scale and proportion are determined by the available space, aesthetics, function and visibility. There is no maximum display size for the NEWVU logo.

Digital

11px height minimum

0.1inches height min

LOGO FAMILY

Our logo family allows you to use and utilise each logo for the best production requirements whether digital or print. Do not apply a solid background colour to the logo that sits out of the approved colours in our logo family.

Busy Backgrounds

Apply the logo to backgrounds with imagery or patterns ensuring that the logo is visible and other guidelines are met.

ALTERNATIVE LOGO

Making a visual statement with a single icon that represents the NEWVU brand.

A bold icon for use in smaller indications and recognition of the NEWVU brand.
Use this logo in locations where our full Masterbrand logo cannot be used for space, size or visual aesthetic reasons.
The alternative NEWVU logo should follow all other brand guidelines.
There are no colour alternatives for the alternative NEWVU logo or alternative backrgound colours.

OUR LOOK

Our font choices are bold and make a statment about the brand presence. Use these fonts within published documents or company assets.

League Spartan for Main Headers with a minimum font size of 20. Tracking at 0. Line Spacing at 1.09.
Arialle Bold for Sub Headers with a minimum size of 14. Tracking at 0. Line Spacing 1.09.

Arialle for body text with a minimum font size of 10. Tracking at 0. Line Spacing at 2.
Arialle Italic for quote body text with spacing to match paragraph.

TYPOGRAPHY

HEADLINES

BODY TEXT

LEAGUE SPARTAN

abcdefghijklmnopqrstuvwxyx

0123456789

ARIALLE BOLD

abcdefghijklmnopqrstuvwxyx

0123456789

ARIALLE

abcdefghijklmnopqrstuvwxyx

0123456789

ARIALLE ITALIC

abcdefghijklmnopqrstuvwxyx

0123456789

#000000

RGB

0, 0, 0,

CYMK

0, 0, 0, 100,

OUR LOOK

NEWVU BLACK BASIC

Use the black to contrast the other key NEWVU colours. Use white space around the black and always ensure your use of black is the hard Triple Double Zero black. Clean and Standout.

OUR LOOK

NEWVU CORE COLOUR

Our statement colour is a standout element of the brand. Bright and Bold, the core colour should be used both as a full splash image and also as a highlight point within design.

#33E8FF

RGB

51, 232, 255,

CYMK

80, 9, 0, 0,

GET TO

KNOW US

THE NEWVU

VOICE

Think of NEWVU as your guide, we know a lot about technology, gaming and entertainment and we'll help you access it. We're supportive not condescending, we'll push you if that's what you need, we'll help you manage, grow and become better performers. You'll enjoy NEWVU in whatever way you engage.

Key Words

Esports, Gaming, Fun, Academy, Professional, PVP, GG, FPS, Console, VR, AR, Metaverse, Streamer, Hyper Reality, Academy,

WHAT WE ARE

WHAT WE'RE NOT

Fun

Professional

Innovative

Exciting

Thrilling

Rewarding

Trustworthy

Boastful

Gatekeepers

Corporate

Mean

Judgmental

Discouraging

Cutting

FOR MORE INFORMATION

newvu.gg

Consumer Facing Website

BRAND REQUESTS AND APPROVAL CONTACTS

Brand Manager

brand@newvu.gg

Marketing and Approval Requests

marketing@newvu.gg

For information or assistance, please email us at: team@newvu.gg . If you are an Member, please email us at members@newvu.gg . Or give us a call. Our lines are open 7 days a week from 9am to 10pm.