NEWVU is a technology business providing training, access and entertainmentfor leading edge technologies and Esports. We are focused on delivering opportunity to all and widening the talent pool in development and gaming. This media hub provides a detailed brand identity and all the information you need to partner with the brand.
As important as our bold logo the look of the business must be consistent across all channels. Take a look for how to present NEWVU in each use case.
Our primary logo is our statement piece.
It is the first way to signify our presence in the world.
It is used in consumer and business-facing materials wherever possible as the first port of call.
Our primary logo is our clearest visual signpost for partners, customers and new visitors alike.
It identifies us amongst the crowd whether in retail, digital or virtual spaces.
Our logo works on dark and light backgrounds for print and digital formats.
Do not, under any circumstances reproduce the NEWVU logo or attempt to recreate it.
Contact us for all uses and only use files officially provided to you.
Sometimes our primary logo needs some help, a description that helps define the business.
Descriptors should sit within the 2/5ths lower space on the logo, but not alongside the logo typography.
Typography should stick to the SUBHEADING brand guide descriptor.
The Masterbrand Descriptor tag should not be more than 10 characters.
The Descriptor should only be present in circumstances in which it has a specific use case.
Uses of the Masterbrand variance should be approved by the brand manager.
Keep the area around the logo clear to allow for undiluted views of our key brand logo.
Minimum horizontal clearspace of 1/9th of the logos width and vertical clearspace minimum of 2/5ths of the logos height.
No other logos, typeface, or other graphic elements should infringe on this space.
Scale and proportion are determined by the available space, aesthetics, function and visibility. There is no maximum display size for the NEWVU logo.
11px height minimum
0.1inches height min
Our logo family allows you to use and utilise each logo for the best production requirements whether digital or print. Do not apply a solid background colour to the logo that sits out of the approved colours in our logo family.
Apply the logo to backgrounds with imagery or patterns ensuring that the logo is visible and other guidelines are met.
Making a visual statement with a single icon that represents the NEWVU brand.
A bold icon for use in smaller indications and recognition of the NEWVU brand.
Use this logo in locations where our full Masterbrand logo cannot be used for space, size or visual aesthetic reasons.
The alternative NEWVU logo should follow all other brand guidelines.
There are no colour alternatives for the alternative NEWVU logo or alternative backrgound colours.
Our font choices are bold and make a statment about the brand presence. Use these fonts within published documents or company assets.
League Spartan for Main Headers with a minimum font size of 20. Tracking at 0. Line Spacing at 1.09.
Arialle Bold for Sub Headers with a minimumsize of 14. Tracking at 0. Line Spacing 1.09.
Arialle for body text with a minimum font size of 10. Tracking at 0. Line Spacing at 2.
Arialle Italic for quote body text with spacing to match paragraph.
0, 0, 0,
0, 0, 0, 100,
NEWVU BLACK BASIC
Use the black to contrast the other key NEWVU colours. Use white space around the black and always ensure your use of black is the hard Triple Double Zero black. Clean and Standout.
NEWVU CORE COLOUR
Our statement colour is a standout element of the brand. Bright and Bold, the core colour should be used both as a full splash image and also as a highlight point within design.
51, 232, 255,
80, 9, 0, 0,
Think of NEWVU as your guide, we know a lot about technology, gaming and entertainment and we'll help you access it. We're supportive not condescending, we'll push you if that's what you need, we'll help you manage, grow and become better performers. You'll enjoy NEWVU in whatever way you engage.